Getting the right mix of toppings and sauce
With highly engaging and interactive emails
, the next step for Papa John’s was to ensure they were not over-communicating with their customer base.
By introducing RedEye’s activity algorithm onto their existing customer segments Papa John’s are now able to measure engagement at a customer level, which provides real-time insights to drive their segmentation strategy of who to email and when.
By also providing their customers the option to ‘snooze’ their emails to those that hit unsubscribe, Papa John’s has been able to reduce the number of unengaged customers they might have previously lost.
Recipe for success
By making their emails livelier and more playful
, Papa John’s successfully increased the level of engagement within their emails by 65%
and these highly engaged customers also contributed to a boost in pizza sales with an increase of 7.83%
in their email conversion rate and a 4.91%
increase their email average order value.
Alongside manging the frequency of communications and the ability to snooze emails, Papa John’s also saw a 30%
decrease in the number of email unsubscribes reducing the number of customers they may have lost, enabling them to build stronger relationships with their customers and most importantly, securing the value of their customer database.