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Evolving Customer Experiences, from Personalisation to Individualisation

Explore the key areas to consider when building out a successful marketing automation personalisation strategy


Matthew Grisman, Head of Customer Retention at MandM Direct joined us to add his valuable insights into the successes they have achieved by putting personalisation at the forefront of their customer experiences.


This on demand webinar covers topics such as:

  • Data: It’s not what you know, it’s what you do with it. It all starts with data. How you combine, analyse and surface those all-important insights that are relevant for your business


  • Computer says… AI is the future. The balance between using technology and human insight to drive effective personalisation


  • And real life examples of hyper-personalised customer interactions driven by accurate data


This webinar will provide guidance on short term goals, but most importantly set you up with the foundations for the long run.


Watch now


Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

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