Infographic - The Evolution of Email Marketing

Katie Traynier

Over the past 4 decades email has evolved into one of the most highly targeted forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously possible.

Below outlines some of the biggest influences on email marketing, showing how it has evolved from a mass marketing approach to a highly targeted form of marketing automation.