With experts in A/B & multivariate testing, UX design, usability, data analysis and personalisation all under one roof, we can deliver a full end-to-end optimisation and UX design service.
We understand that when it comes to website optimisation no one size fits all; no two businesses are the same; no two users are the same. Therefore every online company needs to apply a website optimisation strategy specifically designed for their business requirements.
A/B/n and multivariate testing is essential for continually optimising your website. Testing new content, designs and webpage enhancements against the control (original webpages) not only allows you to determine a winner with statistical confidence, but it tells you how much better the winner is.
Whether you’re looking to create a complete new website, redesign a section of your site or improve the performance of landing pages, RedEye’s UX team will create modern fresh designs for desktop, tablet or mobile, that will work perfectly for your users. We also specialise in designing responsive websites. As we are experts in testing we always measure the uplift the design achieves, to ensure that you’re getting a good return on investment.
There’s no such thing as an average website visitor. Some will be very familiar with your brand having recently purchased items from your website, whilst others will be less engaged and need more convincing before clicking ‘add-to-basket’ and checking out. To get the most from your website you need to tailor the user experience (content, imagery, messaging, offers or journey) to the needs and aspirations of your users. This is called website personalisation. If approached in the right way it will result in considerable increases in conversion rates and revenues from your existing website visitors.
Our usability services are designed to help clients improve the online customer experience and ultimately improve website conversion. Through a range of usability techniques including usability testing with eye tracking, expert usability reviews, competitor benchmarking groups and customer surveys we’ll ensure your website is easy to use and produces the optimal customer experience. Testing can also be performed on mobiles, tablets and emails.
At RedEye we have established a reputation for extremely high quality usability testing, which delivers the qualitative insight necessary to optimise your website. When embarking on any usability testing project we use a quality, professional recruitment approach, enabling us to accurately match user profiles to the demographic/segments of your customers.
Our specialist usability lab with eye tracking provides comfortable viewing facilities enabling you to get a clear view of both the users and their activities.
Morae recording is integrated into our research lab enabling recording of all user actions and where required we stream live sessions over the internet. We are also a member of UX Fellows network which enables us to use our partners’ facilities and carry out large research projects internationally.
Usability testing and analysis is also key in our UX-driven A/B and multivariate testing and UX design services.
At RedEye we will help you turn online data into useful insights and actionable recommendations. We will be an extension of your own team, offering advice not just based on our extensive web analytics experience but based on your specific goals and business requirements.