Reporting and Analytics from RedEye

The Customer Data Platform provides actionable insights through customer analytics

Providing actionable insights through customer data is critical for marketers and central to the RedEye Customer Data Platform. The days of asking for reports to be run and being charged for the privilege are numbered.

Deep dive into your customer data

The capability to query data, to answer questions on campaign performance, to build reports or perform a customer data deep dive is high on your requirements as a marketer. Our reporting and data visualisation capabilities enable you to see, analyse, segment and act on your data – facilitating a far, deeper understanding of customer behaviour.

Track success with omni-channel analytics

RedEye’s Reporting suite, sitting on top of a single platform, offers the marketer the capability to analyse campaigns, set and track KPIs, build dashboards and deep dive into your data with sophisticated omni-channel analytics. All of your campaign data and analytics are centralised in a single Reporting and Analytics solution and can also be exported into other platforms of your choice, so you never have to rely on disparate data sources.

Customisable KPI and cross device reporting

Access ‘at a glance’ top level reporting for the KPI's that matter – including trends over time.

  • Explore your data in fine detail with customisable filters so you can analyse campaigns and marketing performance in-depth
  • Customisable KPI reporting
  • Accurate cross device reporting so you can see the effectiveness of your channels with ease

Simple data dashboards making reporting easy

  • You can clearly see what is happening to your customer base with our simple data dashboard reporting
  • Key customer and prospect counts across the Customer Data Platform are highlighted across all channels
  • Explore increasing and decreasing camapign volumes by channel
  • Track customer value and engagement
  • Track changes in volume and value trends
  • Query any variable, any customer, any parameter held within your database

Enhance your understanding of your customer data

At RedEye, we’re not just about giving our clients the reports and numbers. Our Reporting tool enables you to see, analyse, segment and act on your customer data – contributing to a far, deeper customer understanding. Tailored reporting solutions can enable you to determine key behavioural and transactional trends including seasonal peaks and troughs in product usage or channel interactions and identify geographic variations through profiling and mapping.

Observe changes in your customers’ profiles, the size and value of your segments over time and clearly understand how successfully you are converting prospects. You’ll clearly see how the lifetime value of your customers is growing and the key factors influencing those changes.

We’re focused on delivering the actionable insights you need to make good business decisions and support the future success of your brand.

There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower.


Sound like a Marketing Automation platform you want to know more about?

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