Reporting and Analytics from RedEye

The Customer Data Platform provides actionable insights through customer analytics

Access to data is critical for marketers and central to the RedEye Customer Data Platform. The days of asking for reports to be run and being charged for the privilege are numbered. Reporting and Analytics are critical to the marketer.

Deep dive into your data

The capability to query data, to answer questions on campaign performance, to research and glean insight, to build reports or to deep dive into analytical exploration is high on your requirements as a marketer. Our reporting and data visualisation capabilities enable you to see, analyse, segment and act on your data – facilitating a far, deeper understanding of your customers and their behaviours.

Track success across your marketing channels

RedEye’s Reporting suite offers the marketer the capability to analyse campaigns, set and track KPIs, build dashboards and deep dive into your data. All of your campaign data and Analytics are centralised in a single Reporting and Analytics solution and can also be exported into other platforms of your choice. Critically, instead of relying on disparate sources that only give you a partial picture of your data, RedEye’s Reporting and Analytics sits on top of a single platform, providing you with what you need to drive campaigns, improve conversion rates, and increase spend.

Determine the impact of your marketing strategies

Access ‘at a glance’ top level reporting for the key metrics that matter – including trends over time.

  • Explore your data in fine detail with customisable filters so you can analyse campaigns and marketing performance in-depth

  • Customisable reports that show your KPIs

  • Accurate cross device reporting so you can see the effectiveness of your channels with ease 

Our data dashboards make reporting easy for you

  • You can clearly see what is happening to your customer base
  • Key customer and prospect counts across the Customer Data Platform are highlighted across all channels
  • Explore increasing and decreasing camapign volumes by channel
  • Track customer value and engagement
  • Track changes in volume and value trends
  • Query any variable, any customer, any parameter held within your database

Enhance your customer understanding

At RedEye, we’re not just about giving our clients the reports and numbers.  Our Reporting tool enables you to see, analyse, segment and act on your data – contributing to a far, deeper understanding of your customers and their behaviours. Tailored reporting solutions can enable you to determine key behavioural and transactional trends including seasonal peaks and troughs in product usage or channel interactions and identify geographic variations through profiling and mapping. 

Observe changes in your customers’ profiles, the size and value of your segments over time and clearly understand how successfully you are converting prospects. Are you increasing purchase frequency, re-engaging and reducing your inactive base and growing the number of VIPs?  You’ll clearly see how the lifetime value of your customers is growing and the key factors influencing those changes.

We’re focused on delivering the actionable insights you need to make good business decisions and support the future success of your brand.

There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower.


Sound like a platform you want to know more about?

Request your demo here


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