Preparing for the sale of the century!

Rachael Kotadia | Head of Marketing
Preparing for the sale of the century!
This year will be the peak of all peaks. This is what Retail Marketers are grappling with at the moment in preparation for peak 2020.
 
  • But how big will it be?
  • How have consumers behaviours changed from the pandemic that will impact peak this year?
  • And as a marketer what can I do to be best prepared and maximise my brands success!

These are just some of the questions that will have been pushed around recently from one Zoom call to the next, so we wanted to help provide some stats, tips and advice to help guide you through.

In this three part blog series we’ll cover trends from previous years alongside valuable tips to help you make the most of the activities you do pre, during and post peak truly maximise your success in peak 2020!
 

Preparing for the sale of the century!

Black Friday Part 1
Part 1 Pre-Peak : Trends, predictions, and ways to increase the potential success of your Black Friday campaigns - before its even started

 

Maximising performance during the sale of the century!

Black Friday Part 2
Part 2 During Peak: Avoid stalling at the first hurdle and not reaching the inbox with these deliverability best practices, along with how to manage the perfect segmentation mix

 

Maximising the ongoing success after the sale of the century!

Black Friday Part 3
Part 3 Post Peak: Getting your campaigns back to normal and maximising the value of your new peak purchasers.


 
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