Explore the key areas to consider when building out a successful marketing automation personalisation strategy
Matthew Grisman, Head of Customer Retention at MandM Direct joined us to add his valuable insights into the successes they have achieved by putting personalisation at the forefront of their customer experiences.
This on-demand webinar covers topics such as:
- Data: It's not what you know, it's what you do with it. It all starts with data. How you combine, analyse and surface those all-important insights that are relevant for your business.
- Computer says... AI is the future. The balance between using technology and human insight to drive effective personalisation.
- And real life examples of hyper-personalised customer interactions driven by accurate data.