RedEye's Roadmap to Marketing Automation Success

    Rob Edwards | Digital Strategy Manager

    Delve into this guide where we share the core elements of building a future-proofed marketing automation strategy. This guide is based on the expertise and knowledge RedEye has gathered while working with some of the UK’s largest retailers, allowing RedEye to generate important insight into future trends.

    This guide is based on our four core elements, helping you build a roadmap for your automation success:

    • Automation - Explore the biggest opportunities that lie within your customer lifecycle

    • Segmentation - Create relevant experiences for your customers

    • Personalisation - Create unique experiences across your campaigns

    • Predictive Modelling - How to action Predictive Modelling within your marketing

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