RedEye implemented an A/B test on the subject line of an abandon basket follow up campaign. The test involved a personalised version of the subject line featuring the name of the product the customer had abandoned.
Two subject lines were chosen and tested using a 50:50 split over a month.
- “Still looking for your [[Item Name]]…”
- “Still looking for that special something…”
During the testing process, the personalised version (1) produced a higher unique open and click rate, and revenue more than doubled compared with option 2.