From the success of option 1 in the testing, the
personalisation of the subject line in abandon basket
emails for Chums, achieved an ROI of 692%. Additionally,
the personalised version achieved a 5.7% click to order
As well as this, the personalised version achieved a unique open rate of 55.8% and a click through rate of 55.1%. This was 14.2% higher than the non-personalised version.
Due to this success, Chums has applied the personalisation of subject lines to the first trigger of all abandon basket emails campaigns.