XCM introduced RedEye to help Craghoppers incorporate a highly targeted abandoned basket email programme. With over 15 years’ experience in running highly targeted email marketing programmes, highly sophisticated tagging technology, and a strategic account management team to oversee the project, RedEye is perfectly placed to work with XCM and Craghoppers. RedEye worked with XCM to develop a strategy to fulfil the business goals required by Craghoppers.
To maximise the campaign’s success RedEye suggested Craghoppers incorporate dynamic content into the campaign. Using this, all abandoned basket emails would include an image and the price and product details of the exact item(s) the user had added to their online shopping basket and then abandoned. Up to four separate product images/ information could be included. The incorporation of this dynamic content ensured all information was highly relevant to each individual user.
The programme itself was very simple, consisting of one dynamically produced email sent 24hrs after the basket had been abandoned.