The clues to your customer’s next move exists in the data. From the prospects likely to purchase, or the customers at risk of lapsing, RedEye is using Artificial Intelligence and Predictive Analytics to successfully identify key ‘next likely actions’. By doing this we put the power back in the marketer’s hands by giving you the opportunity to influence those outcomes.
Using its proprietary Customer Data Platform, RedEye has built a Predictive Model that works on top of Travis Perkins’ database. This Model analyses all customer behaviour, from past transactions to website engagement even within the last hour, to understand patterns of behaviour.
Reducing the churn rate of the Travis Perkins database is just one element of increasing customer lifetime value – and it is clearly an effective method at that!
By reducing churn over the last eight months, the overall value of the Travis Perkins database has grown by over 86%, leading to an increase of nearly 90% in the segment of active contacts.
Imagine the potential for your marketing with an increase of 90% in active contacts?
increase in active contacts segment
increase in database
increase in customer lifetime value
Explore how the Predictive Modeller increased customer lifetime value by 34%