A Client Journey: HomeServe & RedEye

    Who are HomeServe?


    HomeServe is one of the UK’s leading home assistance providers. Set up in 1993, over two million UK customers trust them when it comes to fixing, maintaining and looking after their home.

    For more than 21 years they have made customers’ lives easier by delivering a range of services, including plumbing, drainage, electrics, heating and much more, through a nationwide network of HomeServe approved engineers.

    Supporting their customers is central to what HomeServe do, which is why they knew just how important merging offline and online data is to the overall customer experience.

    Why RedEye?


    HomeServe was relatively new to the digital marketing field, having focused their marketing on call centre and direct mail activity in the past. They were on the hunt for a supplier that could truly help them innovate their marketing, primarily driving acquisition through their website sign-up feature. They were keen to find the best way to communicate with these new customers and in turn drive revenue from this element of their marketing. It was crucial to them to find a supplier that could offer support from real people on an ongoing basis to make their plans a reality.

    It was clear RedEye was the right fit for HomeServe as RedEye had the expertise to really kick start their digital marketing activities, along with the rich behavioural data they could provide to drive this activity.

    Having been recommended by another of RedEye’s clients, HomeServe knew they were in safe hands.

    HomeServe's Requirements

     
    • To use their data to drive increased revenue from their emails

    • To focus their marketing on improving customer service, engagement and retention

    • To improve the customer experience through highly relevant and targeted digital marketing

    • To partner with a supplier that could provide strategic support through ongoing training and workshops

    • To be kept up to date with industry standards and best practice

    We selected RedEye as the expertise they could provide in the digital marketing field really drew us to them. We needed a supplier that could work closely with us, guiding us, to ensure we maximised the results we could drive from our marketing automation. RedEye was recommended to us by another organisation, so we were keen to find out what they were all about. We were not disappointed. The strategic support and knowledge they provide us with is second to none. We look forward to many more years working together, producing outstanding results!

    Head of Marketing Productions

    HomeServe

    63%

    increase in revenue from email

    533%

    ROI

    56%

    conversion rate

    Want to know more? Access the full client story here.

    Download