HomeServe was relatively new to the digital marketing field, having focused their marketing on call centre and direct mail activity in the past. They were on the hunt for a supplier that could truly help them innovate their marketing, primarily driving acquisition through their website sign-up feature. They were keen to find the best way to communicate with these new customers and in turn drive revenue from this element of their marketing. It was crucial to them to find a supplier that could offer support from real people on an ongoing basis to make their plans a reality.
It was clear RedEye was the right fit for HomeServe as RedEye had the expertise to really kick start their digital marketing activities, along with the rich behavioural data they could provide to drive this activity.
Having been recommended by another of RedEye’s clients, HomeServe knew they were in safe hands.