Predictive Analytics and Modelling

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Predict your customers future behaviour to maximise revenue and drive lifetime value at scale

Stay one step ahead of your customers with Predictive Modelling. By knowing what your customers are likely to do next, you have a unique opportunity to influence that decision.
Each model is designed to tackle the core challenges marketers face by predicting an individual’s likelihood to engage with your campaigns and their behaviour at key stages of the customer lifecycle.

Predictive models to revolutionise your multi-channel marketing automation campaigns

First to Second Purchase

I need to convert more prospects

What if you knew who was teetering on the brink of their first purchase? How would you change the way you targeted them? Find out what Footasylum did when armed with this information using our predictive marketing capabilities.


I need more repeat customers

A database full of one-off purchasers means a lack of loyal customers and a lack of profit. World of Books tailored their message based on this extra information, leading to amazing results, with the use of our predictive analytics tool.


I need fewer unsubscribes

Every brand loses money when a customer unsubscribes from their emails. John Greed greatly improved their unsubscribe rate using this in-depth information about their customers, combined with our predictive modelling tool.


I need to reduce my churn rate

What would you do if you could find out which customers were likely to churn, even before they did? Travis Perkins used this important information to target customers on the verge of lapsing. The results really speak for themselves.


I need to increase my VIP segment

What would it mean for your marketing if you could predict who your VIP customers would be? An increase in your VIP segment means an increase in engagement. Find out how this predictive model increased the Travis Perkins customer lifetime value.

Email Frequency

I need to improve my deliverability

Continually analyse how your customers interact with your email campaigns to predict their future engagement. Tailor the frequency of your campaigns to maximise engaged customers and reduce churn, unsubscribes and spam reports.

Predicted Customer Lifetime Value

I need to identify my customer's with the highest lifetime value

Accurately predict which customers carry the highest spending potential with your brand and secure or grow their future value through dediciated personalised multi-channel campaigns.

Predictive Replenishment

I need to know when my customer's are ready to buy again

Accurately predict every customers individual buying behaviour and target them at the optimum time to drive product replenishment with our predictive replenishment model.

What results could our predictive modeller tool generate for you?


Watch this video of Travis Perkins as they talk through their Predictive Analytics journey and the results they have achieved so far.


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With RedEye’s powerful predictive analytics capability, you no longer have to react to an event. Instead, our Predictive Models give your customers exactly what they need, at the exact right time.

What our clients say

85.4% increase in email engagement year on year

“Whilst we leverage historic data to proactively plan for the future and provide relevancy to our customers, we have also learned the importance of being flexible and applying more real-time data to adapt our strategy to grow and secure the future value of our customer database.”

Ciaran Downes, CRM Manager, World of Books

Taking Penhaligon’s rich data to the next level, harnessing its full potential!

“From the outset it was obvious RedEye were the right fit for us, it was clear they had the levels of expertise we required and they could provide the perfect amount of account management support, meaning we knew they were always there when we needed them.”

Online Content Manager, Penhaligon's

Predicting churn to makeover allbeauty’s customer retention strategy

“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”

CRM Manager, allbeauty

Explore more capabilities designed to grow revenue and strengthen customer loyalty

Single Customer View

Create your unique single customer view

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.

Customer intelligence and Predictive Analytics

Intelligent campaign, customer and predictive analytics

Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.

Marketing Automation

Fully integrated multi-channel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

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