Underpin your customer engagement strategy with expert segmentation from both online and offline data sources. Why? Well, how you communicate with your most profitable customers should differ markedly from how you communicate with prospects.
Build strategic customer segments based on all of your data, not just demographic, from personalised 1-2-1 communications triggered by behavioural data, to strategic segments underpinning long term customer marketing strategies.
React quickly to changing circumstances allowing you to build segments for immediate one-off campaigns. A surfeit of blue trousers in the warehouse? Build a segment of individuals who have browsed blue trousers in the last two weeks and send an email with an offer!
Ensure your segments update constantly as customer behaviour changes. As a prospect moves through the purchase funnel, they would immediately move into another marketing automation lifecycle designed to optimise their newly attained status.
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”
“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.
Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.
Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.