HomeResourcesFavicons: keep your emails branded

Favicons: keep your emails branded

26th April 2021 - 2 mins


By Andy Gilhooley

, Product Marketing Manager

Consistent branding across all your website pages is important, so why not implement the below into your emails?

< link rel="Shortcut Icon" href="*IMAGE LOCATION*" / >
Inserting this small line of code into the header of your HTML emails will ensure that when your customers click the “View in browser” button they are taken to the HTML view page which has your logo next to the title text.
For example:
< head >
< link rel="Shortcut Icon" href="http://www.redeye.com/favicon.ico" />
< /head >

By implementing this, your browser view pages can look like the first tab. Where there is no allocated icon or detailed title information, your page may look like the second tab:
favicons in emails example
The icon image will need to be hosted on a web server (rather than being loaded into Contour), to ensure that this is picked up correctly on the page.
Linking to your existing favicon is ideal. We would recommend using an ico file, as although gif’s, png’s, etc. can be used, they are not always compatible in Internet Explorer browsers. The dimensions of your icon can vary, however 32px x 32px tends to be the average.
This is a small but simple way to ensure that your branding is both coherent and uniform across all of your pages.

About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager
Andy is our Product Marketing Manager and has been in the industry for over 20 years. There is nothing Andy doesn’t know about email and multichannel campaigns. He currently sits on the Email Council at the DMA.

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

It looks like you’re using Internet Explorer, which is no longer supported. You might experience issues, please click here to use chrome or here to use Firefox.
Close Bitnami banner