With Send Time Optimisation, you can bid farewell to the guesswork of scheduling your emails. Our new STO algorithm analyses your subscribers' behaviour and patterns during the last six months.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.