Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
Our deliverability experts examine how you can build your Black Friday sending strategy.
With Black Friday just around the corner, it’s time to put your plans in place to capture new customers and existing customers preferences.
RedEye breakdown their analysis of more than 180+ leading retail brands to uncover trends during last years Black Friday event.
RedEye is celebrating it's 25th Birthday in 2022. Born in 1997, we've celebrated a lot of 'firsts' in the industry such as the first company to send a triggered email send based on behavioural activity.
Develop an effective marketing campaigns for increased customer satisfaction in an “always-on” digital era with insights from RedEye's Danni Hunt.
Starting off with a poll we learned that 70% of our viewers were not using AI and were interested to see how it will benefit them. Featuring Katie King and Andrew Mann.
We are delighted to announce that G2 has awarded RedEye "Easiest to do business with" status within the Marketing Automation category in their Spring 2022 report.
Happy Mother's Day? Well not for some, and marketers offering the chance to opt out of emails are doing the right thing. Above all it's kind.
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
