Customer Data Platform (CDP) vs. Single Customer View (SCV)
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, whitepapers and more…
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!
This infographic takes you on an automation evolution journey , starting with conversion-led, followed by lifecycle marketing and ending with AI-led automation.
In this guide find the answers to tackling the problem of delivering the best personalised customer experiences head on through marketing automation.
Retained customers are a huge revenue generator. Brands can save valuable time and resources by focusing their attention on retaining customers.
What happens when your customer has finished or used up their favourite product? Do you simply wait and expect them to find there way back?
A guide full of ideas from brands using marketing automation campaigns to their full potential. Download now and get to the top of the charts!
Retaining customers is the most important part of growing a business, therefore you need to keep your customer relationships strong and healthy.
In our latest retail infographic, we've combined some of the most realistic projections for the future of British retail.
COVID-19 has bought about ‘years of digital transformation in just a few months and consumers have moved dramatically toward online channels.
Infographic download: We talk you through the essential steps you need in place in your marketing automation strategies this peak period.