HomeResourcesGuide: Automating meaningful customer connections

Guide: Automating meaningful customer connections

18th November 2021 - 1 mins


By Andy Gilhooley

, Product Marketing Manager

Marketing automation done properly can help deepen your relationships with customers, boosting spend and building loyalty – and it comes in all shapes and sizes!

Our guide guides you through three areas of automation to help you build better customer connections.
⭕ First we dive into personalisation at scale and building your Single Customer View.
⭕ Next, we explore how to deliver the right experience at the right moment for your customers.
⭕ Finally, we look at the customer lifecycle and the purchasing process.

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager

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