Before the pandemic, digital leaders were using data to optimise CX. With the rise of digital in recent months, companies will have more dynamic data at their fingertips.
RedEye’s Chief Commercial Officer Andy Stockwell led a fascinating panel discussion into some of the challenges and successes that Retailers have faced through the pandemic.
They discuss how retailers have been getting the most out of their customer data to drive engagement and what changes they think will stick in a post-covid world. This webinar discusses how you can use this data to extract immediate insights.
Key topics include
- The different ways the panel have been segmenting and targeting their customers differently since lockdown
- The use of data and the ability to make changes in different sized businesses from a start up to a larger business
- How are brands using data differently now and will those changes stick in a post Covid world
A great line up of digital and retail marketing specialists complete the panel for this insightful webinar.
Andy Stockwell, Chief Commercial Officer,
Hilary Large, Brand & Marketing Director,
Emily Laws, Senior Marketing Manager,
Andrew Mann, former Head of Insight & Loyalty,
Marks & Spencer