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Email marketing is one of the most powerful tools for higher education institutions, offering a direct and personal way to communicate with prospective students, alumni, and stakeholders.
Marketing automation done properly can build stronger relationships with prospective students, engage current students effectively, and maintain long-term alumni connections - while saving time and resources.
Email personalisation offers university marketers a powerful tool to engage prospective students in a more meaningful way and thanks to marketing automation, this can be done at scale!
