UX Design, User Experience Research & Usability Testing from RedEye


Great UX comes from Customer Insight

Through our UX Research, in the past five years we’ve observed over 2,500 people interacting with websites, apps, emails and games, and conducted research in more than 10 countries around the world.

Since 2000, our specialist UX team has helped diverse brands such as Skype, Tesco, ASOS, M&S, Scottish Widows, Ford Europe, Royal Mail and esure, optimise their websites.
 
Whether you’re embarking on a CRO programme, generating ideas for digital products or looking for user validation in your agile development, our UX team can help you gain valuable insights, allowing you to build the best experience possible.

Usability Testing - understanding the customer experience

Usability testing gives you rich insights into the customer experience your website provides, as well as evaluating and validating your designs. We provide expert moderation and data analysis, professional user recruitment and bespoke labs so that you can run usability testing on all devices.

How does Usability Testing work?

Customer Journey Mapping


On the way to purchase, the average customer journey includes up to seven devices. Our unique data driven approach to Customer Journey Mapping gives you the true picture of what your customers are doing both online and offline. Our ability to draw in other sources of data gives you the context to truly understand why the customer behaves in those ways. This means that you can deliver a better customer experience and, ultimately, increase conversion rates.

User Centred Design - enhancing the customer experience

 

Putting user centred design (UCD) principles at the heart of what we do creates a better customer experience. Whether that is designing single page variants for AB tests, or undertaking complete website redesigns.

User centred design can be incorporated into waterfall, agile and other approaches. The principles can be adapted to suit the scope, scale and budget of particular design projects. Whatever your requirements, we will work to meet them.

Competitor Review - how do you match up against your competitors?


Understanding where you sit within the marketplace, in comparison to your competitors, is crucial information. At RedEye we combine our expertise in data analysis, UX and user research to benchmark critical elements of your online customer experience against your competitors.

Once we have completed our benchmarking we provide you with practical recommendations, to address any areas of weakness, to ensure you stay ahead of the game.

User Research - understanding customer behaviour

 

Group research, surveys and ethnographic research are some of the methodologies we use to investigate the ‘why’ behind your customer behaviour. Exposing the true wants, needs and motivations of your customers means that products going into development are more likely to succeed.

We provide clients with a bespoke approach, combining our data expertise with a wide variety of research methods to improve customer engagement. Whether you’re looking to undertake a major ‘user needs’ study or just want to get quick validation and insight around your redesign ideas, we can help in a way that suits your timescales and budgets.

CRO places significant importance on the customer, their needs and expectations. Web analytics can point to where a problem is e.g. high bounce rate, but it is very hard to accurately understand why the issue is occurring without UX.

Tasin Reza

CRO Director, RedEye

Ready to talk to us about improving the experience for your users?

Contact us now

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