Do you have customers or cookies?
Ask yourself this. If a customer interacts with my brand and I don’t know who they are, how can I personalise to them? How can I increase the likelihood of conversion? How can I stop them choosing a competitor and hinder driving up my own income? How can I automate my lifecycles and programmes to address the needs of a cookie or an orphaned database record? These questions are a constant and only increase in complexity with each new channel and operating system.
You and your brand want to work with a customer, not a cookie. With a single customer record, not a series of duplicated records. With a single customer view, not a series of channel-related data silos.
Contour can give you this.
Contour is built around a unique single customer view database that combines comprehensive web and channel tracking, device recognition and advanced customer deduplication capabilities into a single, unique customer identification solution.