Customer Data Platform from RedEye

The Marketing Database Evolution

Our Customer Data Platform is the evolution of the marketing database. It is a watershed step, allowing you to increase your customer lifetime value via sophisticated Marketing Automation, improve Customer Identification across multiple devices and improve your database management.

Spend less and achieve more from your Marketing Automation with a Customer Data Platform

Our Customer Data Platform helps you create a seamless omni-channel experience by harnessing the power of your customer data across multiple touchpoints. Having the ability to derive personal and powerful insights from customer data will help improve the ROI from your Marketing Automation.

Deploy data-driven multi-channel campaigns with ease

Data-driven marketing is the key to success in today’s marketing arena. Our Customer Data Platform is built around a Single Customer View, which brings together all your customer data, from any source, into a single customer record to help drive your personalised Marketing Automation strategy.

Target customers, not anonymous mobile browsers

Our unique Cross Device Identification means that the customer journey is accurately recorded across multiple devices, which allows you to orchestrate highly relevant omni-channel campaigns to improve the customer experience.

Contour Predictive takes advantage of this sophisticated customer data. It allows you to maximise the opportunity Marketing Automation offers by accurately predicting future customer actions so that you can influence the customer journey.

Want to delve deeper into the era of the Customer Data Platform? Our White Paper covers all you need to know, including the features and benefits of a true CDP.

Download it now

Reduce costs by removing data silos and platforms

Integrate all of your marketing platforms into Contour, our simple to manage Marketing Automation tool. Contour enables seamless distribution of data around your business, reduces reliance on individual SMS or Email platforms and connects more web platforms than any other integrator.

Integrate with key marketing platforms

The RedEye Customer Data Platform enables you to feed data in and out with as many as 750 different platforms utilising our Zapier integration. Our integration with Zapier connects more web platforms than any other integrator, making the distribution of data around your business and into your ‘best of breed’ platforms quick and painless.

Predict customer behaviour to maximise sales opportunities

Having so much customer data in one platform is the perfect foundation to apply predictive solutions. Contour Predictive, built around Machine Learning algorithms, is an application that predicts your customer’s next move… whether they are likely to purchase or lapse, become a VIP or unsubscribe from email, Contour Predictive gives the marketer the ability to influence that journey.

We put data in the hands of the marketer!

For too long, marketing has been limited by a lack of access to data. Whether it is due to legacy systems, lack of resource from IT or siloed data repositories, the RedEye Customer Data Platform resolves this perennial issue. A platform that takes automated feeds from key data sources and then adds layers of enhancements, such as behavioural and engagement data, does not need external management and is therefore the domain of the marketer.

Sound like a platform you want to know more about?

Request your demo here