Customer Identification from RedEye

Track your customer regardless of channel or device

Customer Identification is one of the key elements of any Customer Data Platform. Identifying an individual customer and merging their interactions and engagements into one single customer record allows for a truly personalised and segmented approach.

Customer Identification Solution

Our Customer Identification solution pulls together cross device data from throughout the customer journey. In that individual customer record it ties together all the types of customer data you control; from customer information to behavioural and engagement data to predictive modelling scores.

It also ties this information together with RedEye’s unique device recognition solution allowing you to identify mobile users not as anonymous shoppers but as prospects and customers.

RedEye does this for you. Seamlessly. Constantly. In Real Time.

Drive revenue with our Customer Identification solution

Our Customer Identification solution works hard at the core of the RedEye Customer Data Platform. Every engagement you can think of, is constantly and automatically updating within the customer record - adding depth and knowledge, allowing more relevant targeting at every stage of the customer journey. Fewer anonymous browsers and larger segment volumes are created as previously ‘orphan’ opportunities can be associated to actual customers, driving revenue opportunities at each touchpoint.

Our Customer Identification solution is built for the omni-channel world

Our Customer Identification solution allows organisations to evolve from the limited de-duplication facilities of archaic marketing databases. Traditional customer de-duplication methodologies based on name/address/postcode formats are no longer fit for purpose.

At RedEye we believe that an accurate and effective omni-channel strategy starts with the development of a database merging ALL necessary information under one customer record.

Market leading data integration solutions

Our data integration solution utilises unique structures and tools to combine siloed data to create a single customer view. Every channel, every device, every silo is integrated into a single, marketing-ready database that automatically collects customer behavioural data. We build the database for you, automating all of your primary data loads and providing you with the capabilities to carry out ad-hoc data updates through front end extract, transform and load tools.

Working with RedEye has been very insightful, providing information on our customers. It's crucial to know who to target and when. This information will be invaluable for segmenting and tailoring emails to our customers.

Head of Digital Trading

The National Gallery

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