Customer data cleansing
Make data hygiene your priority. Customer data can become outdated and inaccurate very quickly if it’s not kept up to date. RedEye’s customer data cleansing will continue to clean your database and flag changes to customer life-stage, ensuring your data hygiene is of the highest standard. Regular cleansing assists de-duplication, improves accuracy, reduces campaign costs, increases campaign responses and ensures you meet legislative requirements.
The RedEye Cleansing suite includes:
- Address cleansing against the Royal Mail Postcode Address File (PAF)
- Flagging the database against industry gone-away and re-direction suppression files
- Flagging the database against industry deceased suppression files
- Flagging the database against Direct Marketing Association preference files