Data Services from RedEye


Enhance your data - your most important asset

At RedEye, not only do we create real value in your data by bringing it together into a single platform but our automated services enhance your data even further.

Build lifetime value 24/7, 365 days a year with our Customer Data Platform

Capture every channel engagement with a customer, to build lifetime value with the RedEye Customer Data Platform. Our CDP constantly adds this data to the customer record, always tying together mobile devices with customer histories and identifying browsers as customers. It deepens your customer profile and the customer database with incredibly accurate customer data. Econsultancy reports that 81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it's important to be able to make data-guided decisions. That's nearly every marketer!

Customer data cleansing

Make data hygiene your priority. Customer data can become outdated and inaccurate very quickly if it’s not kept up to date. RedEye’s customer data cleansing will continue to clean your database and flag changes to customer life-stage, ensuring your data hygiene is of the highest standard. Regular cleansing assists de-duplication, improves accuracy, reduces campaign costs, increases campaign responses and ensures you meet legislative requirements.

The RedEye Cleansing suite includes:

  • Address cleansing against the Royal Mail Postcode Address File (PAF)
  • Flagging the database against industry gone-away and re-direction suppression files
  • Flagging the database against industry deceased suppression files
  • Flagging the database against Direct Marketing Association preference files

Save money with accurate customer data

Improve your data accuracy to give you a more accurate view of campaign volumes during the selection process, with your RedEye database. Save money by preventing direct mail being sent to the wrong address. What’s more, no additional cleansing will be required at the mailing house for your Direct Mail campaigns, providing a considerable cost saving.

API services and tools

Extend the reach of the Customer Data Platform across your entire marketing environment with our API services. With easy access to your data, your campaigns and the advanced features in our Marketing Automation Hub, you can leverage the power of Contour even further. Whether you want an event to trigger an email, enable a third party product to update your Single Customer View or create a more integrated marketing environment our API can support this.

We were thrilled that RedEye were able to help us find a solution to stop our discount codes being shared online. The RFM analysis clearly helped us see which segments we needed to target with promotions and the unique code merge made this so simple for us to implement!

Ecommerce Marketing Manager

Start-rite

Sound like a Marketing Automation platform you want to know more about?

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