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Multi-Channel Campaign Orchestration from RedEye

Building successful multi-channel campaigns

RedEye’s campaign management tool is the work station of Contour, the place where integrated campaigns are built, triggers constructed and Marketing Automation lifecycles optimised. But more importantly it’s where data and channels meet.

Campaign Management Tool - Right Message, Right Time, Right Channel

RedEye's campaign management tool is where the the two key elements of Contour, the Customer Data Platform and the Marketing Automation suite, meet to bring you a single, integrated platform that allows you to maximise the value of your data through multi-channel marketing automation campaigns to drive up lifetime value.

It is where the marketer can channel their inspiration directly into their customer data and deploy campaigns in one easy-to-use, intuitive platform to deliver exceptional marketing performance at the right place and the right time.

Let's explore what you can do in our expert campaign management tool:

Build multi-channel marketing campaigns

The RedEye campaign management tool empowers the marketer to guide your customer on one-to-one omni-channel journeys across devices, delivering a premium experience. It allows you to build multi-channel campaigns for one-off processes or to switch these to marketing automation lifecycles.

Develop your Marketing Automation strategies

Using Contour not only allows you to design and manage every detail of the lifecycle for real-time responsiveness, but it also allows you to maximise the potential of Marketing Automation. Firstly, you can utilise all your customer data in one platform to maximise opportunities but uniquely RedEye also gives you Predictive Analytics, uncovering opportunities within your whole database. The result is that every single one of your customers can be in an optimised Marketing Automation lifecycle.

Build behavioural trigger campaigns

The key to effective trigger marketing is behavioural data. Trigger marketing automates a response to a key action. Basket abandonment is the most obvious application of this hugely profitable activity, but there are many more examples. RedEye have been experts in the delivery of behavioural data and application of behavioural trigger campaigns since 2001, helping you to develop market leading behavioural strategies.

Automate lifecycles to increase campaign performance

Use RedEye’s campaign management tool to switch resource from tactical campaigns to highly responsive and profitable automated lifecycles that are essential to building a long-lasting relationship. Stop bombarding your customers with irrelevant communications and start reacting to their needs using an easy and intuitive interface built from drag-and-drop tools. You can effortlessly transform ideas into live journeys in a matter of minutes.

Integrated, multi-channel marketing is about identifying channel synergies. What influences the consumer and moves them through the customer journey from need to purchase to advocacy.

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