Multi-Channel Campaign Orchestration from RedEye

Building your multi-channel marketing campaigns

Optimise your Marketing Automation lifecycles, construct triggers and build campaigns – it all happens in the multi-channel campaign management tool. This is where data and channels meet.

The RedEye approach – Sending the right message at the right time, on the right channel

Channel your inspiration directly into your customer data and deploy campaigns in one easy-to-use, intuitive platform to deliver exceptional marketing performance.

RedEye's campaign management tool is where the the two key elements of Contour, the Customer Data Platform and the Marketing Automation suite, meet to bring you a single, integrated platform that allows you to maximise the value of your data through multi-channel marketing automation campaigns to drive up lifetime value.

Let's explore what you can do in our expert campaign management tool:

Build multi-channel marketing campaigns

Guide your customers on one-to-one omni-channel journeys across devices with the RedEye campaign management tool. The RedEye solution allows you to build multi-channel campaigns for one-off processes or to switch these to Marketing Automation lifecycles.

Develop your Marketing Automation strategies

Design and manage every detail of the lifecycle for real-time responsiveness, allowing you to maximise the potential of your Marketing Automation. You can utilise all your customer data in one platform to maximise opportunities, and, uniquely, RedEye also gives you a Predictive Analytics tool, uncovering opportunities within your whole database. The result is that every single one of your customers can be in an optimised Marketing Automation lifecycle.

Build behavioural trigger campaigns

Utilise your behavioural data to trigger effective marketing communications. Basket abandonment is the most obvious application of this hugely profitable activity, but there are many more examples. RedEye have been experts in behavioural data and the application of behavioural trigger campaigns since 2001, helping you to develop market leading behavioural strategies.

Automate lifecycles to increase campaign performance

Switch resource from tactical campaigns to highly responsive and profitable automated lifecycles that are essential to building a long-lasting relationship. Stop bombarding your customers with irrelevant communications and start reacting to their needs using an easy and intuitive interface built from drag-and-drop tools. You can effortlessly transform ideas into live journeys in a matter of minutes.

Delve into our strategic guide to maturing your Marketing Automation strategy

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Integrated, multi-channel marketing is about identifying channel synergies. What influences the consumer and moves them through the customer journey from need to purchase to advocacy.

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