Single Customer View from RedEye


Data - At the heart of everything we do

Single Customer View is at the core of the RedEye Customer Data Platform, tying customer data together from any touchpoint into a comprehensive customer record.

A Customer Data Platform built on experience

We have been building customer databases for clients since 1997. The power of the RedEye database and our management and application of customer data, is one of the key factors that make us different.

Whether you are building or buying a Single Customer View you need three things above all else:

Accurate data delivery
To combine all sources of data
Cross device tracking

Delivering precise customer data

To deliver customer data precisely, our unique Customer Identification solution uses a total of 24 identifiers. Traditional marketing databases are inherently inaccurate as they only use a very limited number of identifiers, usually seven or eight, to link customer records. But this is not sufficient in the world of online marketing. To identify customers and deliver a personalised marketing approach, you need a unique Customer Identification solution.

Combining every data source

These 24 identifiers mean that the RedEye Customer Identification solution can link multiple data sources – from transactional and POS data, CRM or store data to channel engagement data, mobile device data and website and behavioural data.

Cross device tracking to deliver personalised marketing

Cross device tracking allows you to build the customer profile by automatically collecting every interaction and engagement with your customer. Contour from RedEye directly links the customer interaction in six channels back to the customer record in a self-perpetuating and self-enhancing solution. Enabling a highly personalised marketing solution with increasingly accurate targeted engagements and analytics.

Some organisations will charge you six or even seven figure sums for this but RedEye’s unique system delivers this for a cursory amount.

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How the Single Customer View can help your business

Our exceptional capabilities with customer data can deliver a truly personalised customer experience. Reverse-integrate our Single Customer View into the core functions of your business and create the Single Customer View data set that empowers your business.

We love the Single Customer View so much our CCO has written a White Paper about it. Give it a read if you are looking for industry-leading thoughts on achieving a SCV database.

Download it now

We are really pleased we made the move to RedEye. Contour is easy to use; the RedEye team are very knowledgeable and always happy to help. The migration went smoothly, and we have already seen significant improvements across all KPI’s compared to our old ESP, which will just continue to improve as we evolve our digital strategy. It’s an exciting time for marketing at TravelUp!

Group Marketing Manager

TravelUp

Sound like a Marketing Automation platform you want to know more about?

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