Single Customer View from RedEye


An accurate Single Customer View is at the heart of everything we do

Tie customer data together from any touchpoint into a comprehensive customer record, using our SCV, held at the core of the RedEye Customer Data Platform.

A Customer Data Platform built on experience

Use a marketing database with a difference. We have been building customer databases for clients since 1997. The power of the RedEye database and our management and application of customer data, is one of the key factors that make us different.

Whether you are building or buying a Single Customer View you need three things above all else:

Accurate data delivery
To combine all sources of data
Cross device tracking

Deliver precise customer data

Identify customers and deliver a personalised marketing approach with the unique RedEye Customer Identification solution. To deliver customer data precisely, our unique Customer Identification solution uses a total of 24 identifiers. Traditional marketing databases are inherently inaccurate as they only use a very limited number of identifiers, usually seven or eight, to link customer records.

Combining every data source

Create a unified database with these 24 identifiers. The RedEye Customer Identification solution can link multiple data sources – from transactional and POS data, CRM or store data to channel engagement data, mobile device data and website and behavioural data.

Deliver personalised marketing with Cross Device Tracking

Build your customer profiles by automatically collecting every interaction and engagement with your customer, using Cross Device Tracking. RedEye’s Marketing Automation Hub directly links the customer interaction in six channels back to the customer record in a self-perpetuating and self-enhancing solution.

Enquire today for an estimate

We love the Single Customer View so much our CCO has written a White Paper about it. Give it a read if you are looking for industry-leading thoughts on achieving a SCV database.

Download it now

We are really pleased we made the move to RedEye. Contour is easy to use; the RedEye team are very knowledgeable and always happy to help. The migration went smoothly, and we have already seen significant improvements across all KPI’s compared to our old ESP, which will just continue to improve as we evolve our digital strategy. It’s an exciting time for marketing at TravelUp!

Group Marketing Manager

TravelUp

Sound like a Marketing Automation platform you want to know more about?

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