To deliver truly accurate data
Traditional marketing databases are inherently inaccurate as they use a very limited number of identifiers to link customer records, usually seven or eight, and typically name, address, postcode and email address. But this is not sufficient in the world of multi-channel and online marketing. We know you want to identify customers across every channel. We know that duplicates in your existing database, in a single channel or across multiple ones, destroy your attempts at personalisation. And we know you want to deal with customers not cookies. So RedEye’s unique Customer Identification solution uses a total of 24 identifiers.