Website Personalisation
Push the same personalised content and message across all channels, including your website
Take your integrated personalised marketing experience to the next level by building on all previous customer interactions
to improve your web visitor experience when your customers return to your site.
The benefits of website personalisation in your multichannel marketing strategy
- Align data and channel silos to deliver a true multichannel experience
- Push the same personalised content and message across all channels, including your website
- Customise and personalise your customer visits to your ecommerce website
- Start simple and build out your targeting capabilities – there are no limits
- Utilise RedEye’s advanced deduplication and targeting capabilities to deliver the most accurate audience selections
- Enable and enhance your current content delivery platform, allowing you to make use of what you already have
The ability to show each customer content relevant to them as soon as they land on the site
“RedEye’s website personalisation solution has helped us prove how showcasing relevant content on the website improves conversion. It’s fantastic that we are now able to target customers as soon as they enter our site with relevant content.”
Eaglemoss achieve 63% email revenue growth YOY
“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”
Automated data-driven personalisation, at every stage of the customer lifecycle
“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”
Designed to drive success across multiple channels
Using a single customer view database, create personalised customer experiences by utilising all marketing channels from one powerful workflow and journey builder. This is where data and channels meet.
Email marketing
Create customised, dynamic and personalised emails with or without the ability to code with our flexible editor and design options.
SMS marketing
Built in SMS functionality to send automated responses, complement your email campaigns and boost customer interactions.
App push notifications
Integrate your mobile app data in your marketing automation workflows and engage your customers with one-to-one messaging.
Social, search & display retargeting
Extend your reach easily with our Google Ads, Facebook and Criteo integrations. Create targeted segments and export directly audience retargeting.
Direct mail marketing
Use our address match integration to cleanse your address data, then automate the delivery of your direct mail segments to your mailing house.
Web push notifications
Capture your customers’ attention even when they’re not on your site with timely web push notifications.
Explore more capabilities
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
AI-driven predictive analytics
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Talk to us
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.
