Website Personalisation

HomeAutomationWebsite Personalisation

Use website personalisation to improve your customers' experiences when returning to your website

Achieve a truly personalised marketing experience for your customers by building on all previous interactions they have had with you, at every touchpoint in the customer journey.

 

RedEye has been designed with a tailored user experience in mind, giving you the ability to implement a personalisation strategy, where you can personalise every channel, including your ecommerce website.



Website personalisation

Website personalisation benefits in your multi-channel marketing strategy

  • Align data and channel silos to deliver a true omni-channel experience
  • Push the same personalised content and message across all channels, including your website
  • Customise and personalise your customer visits to your ecommerce website
  • Start simple and build out your targeting capabilities – there are no limits
  • Utilise RedEye’s advanced deduplication and targeting capabilities to deliver the most accurate audience selections
  • Enable and enhance your current content delivery platform, allowing you to make use of what you already have


Haven Caravan Park

The ability to show each customer content relevant to them as soon as they land on the site

“RedEye’s website personalisation solution has helped us prove how showcasing relevant content on the website improves conversion. It’s fantastic that we are now able to target customers as soon as they enter our site with relevant content.”

Head of E-Commerce, Haven Holidays

Eaglemoss achieve 63% email revenue growth YOY

“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”

Adam Symes, Group Head of CRM, Eaglemoss

Automated data-driven personalisation, at every stage of the customer lifecycle

“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”

Matthew Grisman, Head of Customer Retention, MandM Direct
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Explore more capabilities designed to grow revenue and strengthen customer loyalty

Single Customer View

Create your unique single customer view

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.

Customer intelligence and Predictive Analytics

Intelligent campaign, customer and predictive analytics

Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.

Marketing Automation

Fully integrated multi-channel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.



Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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