VIPs are the backbone of your customer base. Although usually a small percentage of your database, they not only make regular purchases with you and have a long CLTV, but are also ambassadors for your brand, likely to be recommending you to their friends and family.
This makes it essential to nurture these selected customers to ensure they receive the best customer care and any additional perks you can offer.
Download our ‘How AI can help roll out the red carpet for your VIPs’ infographic where we demonstrate:
- What makes a VIP
- Why go above and beyond for your VIPs
- How to use AI to locate those who are special with a predictive analytics model
- How you can offer them the VIP treatment
Nurturing VIPs as part of your marketing strategy is essential and with the help of AI and predictive analytics, you can set up key campaigns for this segment and leave them to run, knowing they are giving your special customers the VIP treatment they deserve.