HomeResourcesRedEye launches Odicci integration

RedEye launches Odicci integration

22nd January 2024 - 3 mins


By Andy Gilhooley

, Product Marketing Manager

We’re thrilled to announce a new integration and technical partnership with Odicci, a cutting-edge marketing engagement platform which delivers interactive content such as quizzes, games, rewards and advocacy experiences.

What do you get when you connect a best-in-class marketing automation platform with an easy-to-use interactive experience platform? Engaged customers, a more complete database, and better segmentation.
RedEye x Odicci helps customers leverage gamification to fill the gaps in their database, allowing for more personalised and effective marketing campaigns.
This synergy between RedEye and Odicci helps omnichannel retailers maximise ad spend, reduce cost per acquisition, and increase purchase frequency.
As the martech landscape continues to evolve, RedEye x Odicci are working together to redefine the possibilities for their clients using interactive email content – all of which helps to boost customer loyalty.
Man checking his phone a bit unsure

Customer inboxes are becoming ever more crowded, standing out and enticing that open and click is becoming more of a challenge

Basic email design and content no longer cuts it. Interactive email content is proven to increase engagement, retention and conversion. And best of all, customers love to receive this content that pushes the boundaries and makes opening an email fun!
Our new integration leverages the strengths of both companies, combining RedEye’s expertise in intelligent marketing automation and campaign management with Odicci’s innovative engagement tools to create a seamless experience that will surprise and delight customers when opening their personalised emails.
Once a customer has completed an interactive experience such as a quiz, wheel of fortune game, or even a rewards calendar their interactions and submissions are automatically sent from Odicci via API into RedEye allowing clients to instantly start segmenting, profiling and sending customers on automated lifecycle journeys.

Mark McGrath, Head of Product at RedEye, expressed enthusiasm about the collaboration:

“We are thrilled to be launching this integration with Odicci. By combining our strengths, we aim to deliver an unrivalled experience for both our clients and their customers.
“Our clients will be able to elevate their campaign engagement whilst at the same time increasing customer retention and improve their data collection through quizzes and games. This partnership underscores our commitment to providing our clients with solutions that deliver tangible results and drive meaningful engagement.”

Happy women reading mobile phone

Odicci’s Marketing Manager, Claire Little, echoed this sentiment, stating:

“Partnering with RedEye is a great fit for Odicci. Together, we will elevate the standards of engagement for our clients, empowering them to connect with their audiences in meaningful and fun ways. Through this collaboration, we are eager to embark on a journey of mutual growth and further innovation.”

James Effarah, Odicci’s Product Manager added:

“The Odicci x RedEye integration allows clients to leverage gamification to fill the gaps in their database, allowing for more personalised and effective marketing campaigns, saving both time and money.”
allbeauty's email designs

Clients can expect enhanced personalisation, improved customer journeys, and increased ROI as a result.

The integration between RedEye and Odicci promises to unlock new possibilities for marketers by combining advanced automation capabilities with innovative
engagement tools.
Long-standing client allbeauty is testament to this.
By using a gamified spin to win experience, allbeauty were able to increase their conversions, boost customer loyalty and collect valuable zero-party data through email acquisition.
The experience has improved engagement amongst allbeauty’s audience with their content, especially on their email campaigns.
Overall the gamified experience achieved an 88% opt-in rate and a 6.26% clickthrough rate.
The experience additionally achieved a conversion rate increase of 37.28%, due to their target audience being encouraged by the chance to win prizes or discounts.

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About the author

Andy Gilhooley
Andy Gilhooley Product Marketing Manager

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