HomeResourcesImprove your customer experience and star rating with RedEye’s Trustpilot Integration

Improve your customer experience and star rating with RedEye’s Trustpilot Integration

22nd July 2021 - 3 mins


By Rob Edwards

, Product Marketing & Strategy Manager

RedEye is excited to announce its latest integration with Trustpilot, helping brands create a seamless review experience for customers.


Reviews play a vital role in building brand trust and loyalty between you and your customers with 89% of global consumers checking online reviews as part of their online buying journey.
Despite this, less than half of all internet users say they post reviews about a product, company, or service according to GlobalWebIndex.

Our integration with Trustpilot removes the barrier for verified customers to leave product and service level reviews, helping brands improve their ratings through an enhanced post-purchase journey.

From within the RedEye platform, brands can easily create segments of verified customers who have recently purchased to power both their service and product level review campaigns.


Review campaigns utilise Trustpilot’s API, with unique links generated for every customer allowing them to seamlessly place their reviews directly from your email campaign, without the need to log in or register with Trustpilot.
This streamlined review process makes customers not only more likely to leave a review but also positive one as you are making the process as simple as it can be for the customer.

RedEye Trustpilot Integration


Brands also have the ability to create separate journeys for service and product reviews for example services reviews can be delivered immediately after purchase and product review emails sent following the delivery of their items.


Insights passed by RedEye into the Trustpilot dashboards mean that clients are in a stronger position to improve their product and service offerings based on customer feedback, as well as the ability to utilise review data to optimise their segmentation and personalisation strategies, such as displaying review prompts within email campaigns to recent purchasers yet to leave a review and personalising content based on the products reviewed.

RedEye clients who use the TrustPilot integration are now in control of their customer review programme with one notable improvement for a financial sector client seeing a huge increase from a 1-star rating to 4-stars in just six months.


Want to know more about how RedEye’s Trustpilot integration can help you positively impact your star rating and customer experience? Get in touch today.

About the author

Rob Edwards
Rob Edwards Product Marketing & Strategy Manager

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