HomeResourcesVideos: Why you need a single customer view

Videos: Why you need a single customer view

21st February 2022 - 2 mins

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By Andy Gilhooley

, Marketing Manager

Watch our marketing automation specialists talk you through the many benefits of using a SCV to power your retail and ecommerce marketing campaigns.

 single customer view is one view to rule them all

A single customer view is the one view to rule them all

 
Rachael Kotadia, Head of Marketing, goes into detail explaining the power of a single customer view and how this delivers a flawless customer experience through personalisation. By watching this video you will learn about:
 
⭕ What is a single customer view?

⭕ The core benefits

⭕ How a SCV delivers customer insights and behaviour to the marketer in an easy to digest format

⭕ How to personalise your communications using the power of the SCV

⭕ How a single customer view is the prerequite to delivering individualisation
The real world power of a single customer view

The real world power of a single customer view

 
Chris Wilde, Campaign Development Specialist, talks you through three real world examples of how a single customer view can be used to achieve all of the following:

⭕ Improve your retention rates

⭕ Gain more value from your database

⭕ Enables you to achieve digital transformation at pace

⭕ Supports rapid online growth

⭕ Deliver high quality personalisation across multi-channel campaigns
 

Watch the videos here




About the author

Andy Gilhooley
Andy Gilhooley Marketing Manager



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