HomeResourcesVideos: Why you need a single customer view

Videos: Why you need a single customer view

21st February 2022 - 2 mins


By Andy Gilhooley

, Marketing Manager

Watch our marketing automation specialists talk you through the many benefits of using a SCV to power your retail and ecommerce marketing campaigns.

 single customer view is one view to rule them all

A single customer view is the one view to rule them all

Rachael Kotadia, Head of Marketing, goes into detail explaining the power of a single customer view and how this delivers a flawless customer experience through personalisation. By watching this video you will learn about:
⭕ What is a single customer view?

⭕ The core benefits

⭕ How a SCV delivers customer insights and behaviour to the marketer in an easy to digest format

⭕ How to personalise your communications using the power of the SCV

⭕ How a single customer view is the prerequite to delivering individualisation
The real world power of a single customer view

The real world power of a single customer view

Chris Wilde, Campaign Development Specialist, talks you through three real world examples of how a single customer view can be used to achieve all of the following:

⭕ Improve your retention rates

⭕ Gain more value from your database

⭕ Enables you to achieve digital transformation at pace

⭕ Supports rapid online growth

⭕ Deliver high quality personalisation across multi-channel campaigns

Watch the videos here


Enjoyed this article? Sign-up to receive updates

About the author

Andy Gilhooley
Andy Gilhooley Marketing Manager

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

It looks like you’re using Internet Explorer, which is no longer supported. You might experience issues, please click here to use chrome or here to use Firefox.
Close Bitnami banner