Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Happy Mother's Day? Well not for some, and brands offering real preference centre control upon first sign-up are doing the right thing compared to sending a specific Mother's Day opt-out email.
Download our new research. You’ll find insights from a survey of marketing, ecommerce, and digital leaders, uncovering where companies are falling short, the biggest barriers they face, and tips to unlock personalisation.
Valentine’s Day is the perfect chance for brands to show their customers some heart-felt appreciation. And no, you don’t need to sell chocolates or roses to get in on the fun!
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
Get the most out of the biggest shopping season of the year with these top 10 tips to improve your marketing mix and provide the best customer experience this Christmas!
Black Friday shoppers aren’t your typical customers. Discover why they behave differently, how to engage them effectively, and strategies to turn them into loyal buyers.
Learn how to turn one-time Black Friday and Cyber Monday shoppers into loyal customers this festive season with tailored Christmas campaigns and smart automation tips.
Learn the best time to send emails with data-driven tips on timing, audience analysis, and automation for peak engagement.
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Our data-packed infographic reveals top insights, like why 71% of marketers plan their campaigns less than 2 months in advance and 50% will send less than 5 campaigns this Black Friday.
Discover 5 outstanding examples of welcome emails from leading brands. Learn strategies and technical tips to engage new subscribers and boost email performance.
Here is our essential list of marketing automation journeys for any Higher Education marketer that we recommend setting to up to help you boost acquisitions and drive better engagement
