RedEye Blog


Immerse yourself in our blogs and guides written by marketing experts from across RedEye, our blogs are where we pool knowledge from every corner of our business. In here you will find a huge variety, ranging from strategic thinking blogs from our CEO, to practical, hands-on blogs from our Email Campaign Managers.

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Our special 2020 infographic edition for peak period talks you through the essential steps you need in place in your marketing automation strategies this peak period.

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This year will be the peak of all peaks. This is what Retail Marketers are grappling with at the moment in preparation for peak 2020. But how big will it be?

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Part 3 Post Peak: Getting your campaigns back to normal and maximising the value of your new peak purchasers.

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Part 2 During Peak: Avoid stalling at the first hurdle and not reaching the inbox with these deliverability best practices, along with how to manage the perfect segmentation mix.

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Part 1 Pre-Peak: Trends, predictions, and ways to increase the potential success of your Black Friday campaigns - before its even started

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Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.

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This year's peak period is looking like it is going to be the "peak of all peaks" due to online shopping surging thanks to the pandemic.

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In today’s multi-device and multi-touchpoint customer driven world, multi-channel marketing is an essential part of any marketing strategy.

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5 tips to help your brand navigate its way out of lockdown, maximise on your newly acquired customers and secure the value of your customer database.

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The results are in from our Marketing 'Buzz' Busters Quiz! 54% of UK marketers are savvy in their knowledge of key marketing trends.

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Here we take a look at how four tech trends changed digital marketing in the noughties, and why their respective pros and cons are still relevant to today’s marketer.

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Customer centricity and the marketing trends that make it happen including making the most of your customer data.

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Three marketing techniques having a 2020 revival as businesses experiment with new campaigns in the new normal.

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Garry Lee, discusses how buying behaviour is now different but customer needs have not changed.

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Melanie Hurst addresses the issues facing the travel industry and how the sector is re-engaging customers during the pandemic.

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