RedEye Blog


Immerse yourself in our blogs and guides written by marketing experts from across RedEye, our blogs are where we pool knowledge from every corner of our business. In here you will find a huge variety, ranging from strategic thinking blogs from our CEO, to practical, hands-on blogs from our Email Campaign Managers.

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Removing the barriers to writing reviews, targeting verified customers and sending at the right time.

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HOW TO... use data to turn customers into brand ambassadors. 4 key elements you need are highlighted in this guide.

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Infographic 4: The State of UK Marketing Budgets 2020 - Research, Trends & Data. The Road to Business Decision Making

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Infographic 3: The State of UK Marketing Budgets 2020 - Research, Trends & Data. New challenges, digital reigns supreme.

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Infographic 2: The State of UK Marketing Budgets 2020 - Research, Trends & Data. Data investment to thrive in a Digital First World.

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Infographic 1: The State of UK Marketing Budgets 2020 - Research, Trends & Data. What effect has Covid-19 had on marketing budgets?

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Our special 2020 infographic edition for peak period talks you through the essential steps you need in place in your marketing automation strategies this peak period.

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This year will be the peak of all peaks. This is what Retail Marketers are grappling with at the moment in preparation for peak 2020. But how big will it be?

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Part 3 Post Peak: Getting your campaigns back to normal and maximising the value of your new peak purchasers.

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Part 2 During Peak: Avoid stalling at the first hurdle and not reaching the inbox with these deliverability best practices, along with how to manage the perfect segmentation mix.

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Part 1 Pre-Peak: Trends, predictions, and ways to increase the potential success of your Black Friday campaigns - before its even started

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Predictive modelling uses machine learning to predict the likelihood that a contact will perform a specified behaviour.

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This year's peak period is looking like it is going to be the "peak of all peaks" due to online shopping surging thanks to the pandemic.

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In today’s multi-device and multi-touchpoint customer driven world, multi-channel marketing is an essential part of any marketing strategy.

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5 tips to help your brand navigate its way out of lockdown, maximise on your newly acquired customers and secure the value of your customer database.

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