Econsultancy & RedEye: Customer Lifetime Value Report 2019

RedEye | Econsultancy
RedEye and Econsultancy's brand new report on Customer Lifetime Value is here!

The 2019 report is based on a survey of over 600 marketers, providing us with their views and benchmarks for where their organisation is in terms of their approach to Customer Lifetime Value.

What you can find out in our Customer Lifetime Value Report:

  • Prioritising Customer Lifetime Value

Customer Lifetime Value can be defined as the total worth of a customer to a company over the lifespan of the relationship. It is a different metric to loyalty because it is tied to the bottom line. CLTV is intrinsically linked with profitability and tangible growth in revenue.
  • Tactics and strategies to drive CLTV

A core part of increasing customer lifetime value is the science of predictive analytics. Using
numerous, sophisticated datasets, companies are able to look at patterns and derive the likelihood of a future event. Find out what strategies your peers are using.
  • The role of technology

This section looks at the different marketing technologies that could be employed to help drive your Customer Lifetime Value.
  • Challenges and barriers

It seems most companies know the importance of improving Customer Lifetime Value, however there is a number of challenges around making best use of the data available.

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