Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
Preference centres go a long way in taking out the guess work in what makes your subscribers tick. They offer so many benefits to both the marketer and your customers.
From what marketing automation is, the benefits of good automation, AI/predictive analytics to when's the right time to invest and the RFP process. It's all included here.
25 tips from our marketing specialists to help with your business, marketing, and even personal success! From segmentation advice through to A/B testing and customer lifecycle strategy.
RedEye is celebrating it's 25th Birthday in 2022. Born in 1997, we've celebrated a lot of 'firsts' in the industry such as the first company to send a triggered email send based on behavioural activity.
When did you last review your segmentation strategy? It's important to review regularly. Here's a few ideas to help your summer segmentation.
Incredibly, we found that 81% of you who took the quiz were either Demons or Devils. Most of you were not happy with your data.
Happy Mother's Day? Well not for some, and marketers offering the chance to opt out of emails are doing the right thing. Above all it's kind.
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Watch our marketing automation specialists talk you through the many benefits of using a SCV to power your retail and ecommerce marketing campaigns.
This quick and easy RedEye quiz will collate all the data about your customer data in a ‘data frenzy’ and reveal your Data Persona. Will you be a Data Devil?
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
