HomeResourcesHow to build your Black Friday sending strategy

How to build your Black Friday sending strategy

3rd September 2021 - 10 mins

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By Rob Edwards

, Product Marketing & Strategy Manager

Black Friday and Christmas is a make or break time of year for every retailer when frequency of sending emails ramps up. Staying in the inbox and out of the spam folder is essential!

 
That’s why we have assembled our in-house deliverability specialists, Tim Roe, Compliance Director and Chris Wilde, Campaign Development Specialist to examine how you can build your Black Friday sending strategy.
 
Over the next 10 minutes Tim and Chris will be covering how you can build you can build your own strategy for the Black Friday period.
 
Covering everything from segmentation, channels to use and the campaigns you should send different customer groups.

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Want to know more about how you can prepare for Black Friday? Checkout the rest of Black Friday content on the links below.



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