HomeResourcesHow to build your Black Friday sending strategy

How to build your Black Friday sending strategy

5th October 2022 - 10 mins


By Andy Gilhooley

, Product Marketing Manager

Black Friday and Christmas is a make or break time of year for every retailer when frequency of sending emails ramps up. Staying in the inbox and out of the spam folder is essential!

That’s why we have assembled our in-house deliverability specialists, Tim Roe, Compliance Director and Chris Wilde, Campaign Development Specialist to examine how you can build your Black Friday sending strategy.
Over the next 10 minutes Tim and Chris will be covering how you can build you can build your own strategy for the Black Friday period.
Covering everything from segmentation, channels to use and the campaigns you should send different customer groups.

Please accept YouTube’s marketing cookies to watch this video.


Want to know more about how you can prepare for Black Friday? Checkout the rest of Black Friday content on the links below.

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

It looks like you’re using Internet Explorer, which is no longer supported. You might experience issues, please click here to use chrome or here to use Firefox.
Close Bitnami banner