Digital City Festival 2022: The future has never looked brighter for UK based ecommerce!
RedEye sponsored the Ecommerce Masterclass theatre, which provided a great platform to discuss the impact MarTech can have on business growth.
Get your multi-channel marketing strategy firing on all cylinders with actionable insights from these blog posts, webinars, guidebooks, infographics and more…
RedEye sponsored the Ecommerce Masterclass theatre, which provided a great platform to discuss the impact MarTech can have on business growth.
Happy Mother's Day? Well not for some, and marketers offering the chance to opt out of emails are doing the right thing. Above all it's kind.
CDPs and SCVs often get confused by marketers. Both claim to create a single record of a customer. We're here to explain the differences.
Watch our marketing automation specialists talk you through the many benefits of using a SCV to power your retail and ecommerce marketing campaigns.
This quick and easy RedEye quiz will collate all the data about your customer data in a ‘data frenzy’ and reveal your Data Persona. Will you be a Data Devil?
It’s true that marketers love data and lots of it, but it’s got to be organised and choreographed correctly if it’s going to be of much use.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
This week RedEye is joining in to celebrate ‘National Apprenticeship Week’ to help promote the success that apprentices can bring to employers, as well as the value individuals can get through taking up apprentice schemes.
Effective Valentine's Day email marketing campaigns to your lapsing customers can only happen with good segmentation and personalisation.
What was seen by business as a costly undertaking for little benefit is now regularly being seen as an opportunity. Global and national frameworks are in place to provide guidance to big corporates and small businesses alike
Tips to help you develop a strategy to manage your newly acquired customers and most importantly – turn them into profitable repeat purchasers!
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.