We had a great time at the eCommerce Expo 2023, gaining some great insights from the presentations and keynote speakers.
Find out what are the top metrics a marketer can report on, or track over time, to prove their campaigns are a success.
As marketing managers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive AI and generative AI.
A really easy place to start working with AI is to use it to help with data selections. AI is great at analysing and presenting big data sets and here at RedEye, we have developed a series of machine learning models.
Watch our interview discussing the simple and effective ways marketers can start sending better campaigns to their audiences via personalisation and the use of AI.