We posed this question to three experts at RedEye who have been keeping an eye on the growth of AI for quite some time. Do they think Generative AI is now the King of marketing?
Here's 10 ideas on ways you can get more value from your existing channels, customers, teams, technology or data when having to navigate through a recession.
What is that void that eCommerce can’t fill, but customers want? In this article we highlight the 3 standouts of physical over digital.
Any effective marketing strategy needs to be built around an understanding of the customer and that comes from a Single Customer View (SCV)
Personalisation, individualisation, customer experience. Whatever you call your approach to customer engagement, it’s about demonstrating mutual value exchange.